We Empower Clients with Confidence and Control
Every opportunity to broadcast your message – through media interviews, public speaking engagements and social media visibility – has the potential to bring great reward for leaders, businesses and causes. But without the right kind of preparation, these opportunities also carry great risk. Your ability to effectively connect and communicate with key audiences is fundamental to your success. We use our extensive experience to empower our clients with the strategies and skills to achieve their communications goals in the public spotlight.
We Provide Real World Expertise
For more than two decades, media and presentation trainer, Sally Sherry, has coached top executives at companies including Mattel, P&G, Sony, Princess Cruises, Yahoo!, Morgan Stanley, Cadbury, Ralph Lauren, Avery Dennison and Harry Winston Diamond Corporation. Sally combines a decade of on-camera experience as a broadcast journalist for ABC, NBC and CBS affiliates, an MBA and MS in Journalism from Columbia University, and experience as a VP of a New York financial communications agency to share with our clients a real-world perspective and exceptional practical insights.
Social media expert Allison Girvin is on the cutting edge of new media, creatively using it to drive adoption and awareness of our clients' products and services. Prior to joining Media Strategy Experts, she was a media executive at network television and digital media companies including ABC News, Bloomberg Media Group, NBC News where she created the Business, Technology and Media Unit and The Huffington Post where she launched the first of its kind live streaming news channel in 2012, and built an audience for a product that had never before existed. By the time Ms. Girvin left three years later, HuffPost Live had hit two billion video views.
We Deliver Results
Our one-on-one coaching sessions and group workshops are rigorous, constructive and highly relevant to each client. We do our homework - researching you, your company, your industry and your situation to customize each session specifically to meet your needs and goals.
Maximizing media interviews, public speeches and internal presentations - We create a highly interactive experience with on-camera practice, real world video and print examples, realistic Q&A and constructive feedback to prepare you to be your best. This means we will coach you not only to dynamically deliver compelling and refined messages, but also to anticipate tough questions and deliver hard-hitting, thoughtful, on-message responses.
Driving business through social media - Media Strategy Experts will help you identify your most relevant communities and online influencers and create and optimize successful social media campaigns. You'll have the knowledge and tools to connect directly and daily with your target audiences to market, generate leads, monitor online conversations and develop advocates to grow your brand.
Optimizing the power of online video - As experienced broadcast journalists, we are skilled visual storytellers and experts in professional video production. Media Strategy Experts will take charge of your video projects from concept through completion and distribution.
Our clients are busy people so we create programs to fit your timeframe. We bring our sessions and video equipment directly to you.
