In the Media

Posted on: March 18th, 2015 by Sally Sherry

Dressing for TED: What to Wear to Go Viral

placeholder2A recent New York Times article focuses on an often overlooked aspect of appearing in the public spotlight. When giving a presentation or media interview, we all focus a great deal of attention—rightly so—on our key messages. But what we wear can send a powerful message as well. So, what should you wear for that interview on CNBC or your upcoming investor presentation?

Though it naturally depends on your audience and venue, I always recommend wearing an outfit that is consistent with your brand.

Wear something that makes you comfortable. Avoid wearing a new outfit or shoes. If you are physically uncomfortable, it will affect your confidence and your effectiveness as a credible speaker.

Read more about how TED speakers choose what to wear here.

Client in the Spotlight

Posted on: March 18th, 2015 by Sally Sherry
Client confidentiality is a top priority for us. These newsletters will only identify clients with their permission. On occasion some of our clients will kindly let us boast about their amazing accomplishments.

lyn-learLyn Davis Lear, producer, activist and philanthropist, is harnessing the power of Hollywood to help keep our planet beautiful. Ms. Lear produced two opening films for UN Climate Summits in 2014 along with director Louie Schwartzberg, writer Scott Burns, actor Morgan Freeman and composer Hans Zimmer. Ms. Lear is teaming up again with director Louie Schwartzberg for her latest documentary film project, Fantastic Fungi. We were honored to work with Ms. Lear to prepare her to give an incredible speech when she was honored with former Vice President Al Gore at the “Evening of Environmental Excellence” hosted by the UCLA Institute of the Environment and Sustainability. Congratulations, Ms. Lear – we are amazed by your diligent work to protect our environment.

What Clients are Saying

Posted on: March 18th, 2015 by Sally Sherry
Jessica Thorsheim, CFA, Director of Investor Relations at Healthcare Trust of America, Inc. (NYSE: HTA)

“Sally Sherry is a veteran and true professional when it comes to media training. She visited our offices, on short notice, and we were able to fit 10 professionals into one full day of media training – an accomplishment in and of itself! She kept her energy high and was a phenomenal coach for a wide range of personalities and skill levels. After her training and advice, everyone felt comfortable in their own skin. We have some great takeaways from our media training session and we made a lot of progress. All thanks to Sally’s expertise and coaching! I am happy to be a reference for any company or individual looking for a media coach.”